We are facing a world now that has some serious problems, but one of the key ones for me is the opportunity of a #PLASTICfreeSEA. adidas have teamed up with Parley to help bring this awareness home, to the frontline as it were, the consumer.
Here are the problems our oceans face:
Parley: “A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex. Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.
After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it. While it’s difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris. New studies show that ingested plastic damages the internal organs of fish. This also raises the question about the safety of our seafood.”
adidas are working with Parley to help prevent this plastic entering our oceans by transforming it into its most popular sportswear products. What they are essentially doing is spinning the problem into a solution. Helping to change ‘the threat into a thread’.
This is done with through their Parley A.I.R. Strategy – a plan that they hope will end plastic pollution. Raising awareness for this awesome collaboration, throughout the week of oceans day, back in June, 59,138 runners around the world ran 572,712 km to give a voice to this cause and the fragility of our oceans.
Take action here!
But what can we do? The key now is to stop adding to the problem – Avoid! So when you’re out shopping… say no to plastic bags. No to micro beads and next up, No more new plastic in our supply chain. If you’re walking around the city too, anywhere you see the waste, helps to intercept this problem – even if it’s not yours! Pick it up and put it in the bin.
The adidas X Parley – Parley White – initiative is ultimately aiming to redesign the plastic economy, so that we choose our products more carefully and in the end, we hope there won’t be any single use plastics left. This is their collaboration so far…’White’ is a wake-up call to the world about the coral bleaching crisis threatening the oceans and preventing approx 11 plastic bottles from entering the ocean with each pair!
PARLEY ULTRABOOST X