Blending fashion with function and fitness, H&M has announced that its latest activewear collection is made from totally eco-friendly, sustainable materials. Now we know H&M are great when it comes to encouraging conscious consumerism with their sought-after conscious collection, it’s great to see it transpire across more of the clothing in-store. “Inspired by nature and positive, strong women” the collection revolves around the theme of ‘In it for the long run’ …as we all want our most-washed items to last.
The collection includes; tights, sports bras, hoodies and tops for training, running and yoga. With a precedence on nature and sustainability, the prints and the colours feature Earthy greens, blacks and beiges. So where’s the Eco element? The clothes are made with recycled polyester and elastane and for an added bonus, are made for our quick gym-tan-laundry turnaround too, with quick-dry and seamless finishings.
“By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics – we utilized a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward,” says Petra Smeds, head designer of sportswear.
What are we eyeing: