Season after season, activewear (athleisure’s big sister) is only getting bigger and bigger. Everyone’s turning to the comfy and stylish and brands around the world are looking to align their designs with the customers’ needs. As we’re always on the outlook for the next best thing, we’ve given this fashion scene around the world a closer inspection and were pleasantly surprised to find that Australia may just be the leading country this season, at least when it comes to activewear brands.
So, for all of you who love being fashionable but prefer staying comfy, here are the top five Aussie activewear brands you should consider wearing:
The pride of Perth’s idyllic North Beach, the family-owned business HyperLuxe successfully blurs the line between casual daywear and workout gear, and works perfectly with modern-day lifestyle. HyperLuxe’s designs are intended for everyone who wants to look stylish and still have the ability to easily switch from a workout to running errands, having coffee with friends, carpool, and more. The brand’s been actively growing for two years now and we’re kind of impressed with the offer they currently have. The brand understands the busy schedules their target customers struggle with and they design to make their (active) lives easier.
Lovers of active and healthy lifestyle, all those almost religiously committed to their workout routines will absolutely adore Twotags. The brand that prides on their very specific and focused aesthetics is perfect for athletes and dedicated gym-goers (or trainers) who love to look stylish but keep their fitness regimens uninterrupted. The designs are tailored in such a way that they show off your hard work in a stylish manner.
The brand delivers aesthetic fit and quality products, and they pride on their superb understanding of the market they are designing for. Further, by their own admission, Twotags refuses “to work with department stores & retail middlemen, passing on the savings to you”. Kudos!
There’s no harm in aligning your chakras with an awesome pair of leggings, is there? This high-performance yoga and activewear brand is everything you want to wear if you are a yoga lover or a stylish girl on the go. Dharma Bums is about to be four (4) years old this November and, as far as we’ve gathered, the brand has built a huge shopping audience by now. It was founded by a fashion designer and yoga teacher Debbie Lawson with the idea of changing the way yoga apparel is made. As laid out on the brand’s page, “Dharma Bums insists on an ethical code of conduct from the companies that make the product. Each Dharma Bum garment is made onshore in Australia and has the stamp of approval from Ethical Australia”. Further, before actually being launched on the market for sale, every new design is tried by yogis worldwide to make sure both fabrics and fit agree with the asana taken. Sweet, isn’t it?
Yet another yoga-inspired activewear brand, Talbot Avenue designs for both yoga devotees and those who’ve never stepped foot in a gym! Women who trust Talbot Avenue wear the brand as their everyday street style looks, not just as a part of their yoga practices. This fact alone is continually stimulating the brand to channel their creative liberty towards actively extending their activewear offer and keeping their audience active and stylish. The fabrics, prints, and patterns they work with are carefully selected by the creative team behind the brand, so watch out for geometric shapes, snakeskin prints, monochromes, high-quality stretch with moisture-wicking capabilities and much more. Talbot Avenue’s designs work with every exercise, making it easy to extend your boxing class to a calming yoga session, afterwards. The brand is Australia-based but stocked in the USA, UK, and Europe, too.
Toned by Ashy Bines
Designed for all women, Toned has only launched their first collection but we kind of have a feeling this one is the first of many. The collection is chic, comfortable and super functional, with a very stylish twist to it. It is intended to flatter everybody and shape – from the ladies who need extra support in the bust area to those who wish to show off/hide their tummies or thighs. Fitted hoodies, comfy loose sweaters, flattering tights, and other activewear garments are just a few things this super cute brand offers. The designer of the brand collaborated with fitnessees around the world, listened to their wants, needs, feedbacks, and requirements and designed a collection with all that input in mind. We suggest you give it a chance!
Written by Claire Hastings.