It’s great that locally based brands are taking the #PLASTICfreeSEA ethos seriously. Andraya Farrag of homegrown brand BEDOUIN just took a jump into the world of swimwear, launching in collaboration with Lisbon-based, London-born brand, Houndsditch for SS18.
Houndsditch is an environmentally friendly brand that produces their collections using post-consumer recycled materials, including plastics that would otherwise end up otherwise polluting the oceans.
“I wanted to make buying swimwear as fun as wearing it,” says Andrew Young, founder of Houndsditch.
Their gorgeous hand designed prints, with exotic hints of flora and fauna are processed into fabrics, which are then used to make the custom-made pieces. Houndsditch’s production line is predominantly made to order, which helps to further minimize fabric wastage – a relatively new concept for the conscious consumers, but one which is making a mark.
“I couldn’t wait to join forces [with Houndstich] and create a capsule collection of swimwear that perfectly compliment and co-exist with the BEDOUIN SS18 RTW collection.” Farrag of Bedouin
Designed to be mix and matched with the ready to wear collection, the Bedouin swimwear boasts an overarching Cuban theme, whilst also influenced by the elements.
Exuding cool tones of white, wheat, shades of pink, green warmed up occasionally with a hint of orange and contrasted by black. Leopard, beetles, moths and fantastical foliage are interwoven into an array of multi-colored prints.
*Cover image shot poolside at Vida Downtown*